Event ROI Calculator
Turn your event into a number leadership understands. Enter a few figures and get projected pipeline, won revenue and return on investment — instantly.
Your event
Adjust any field — the numbers update as you type.
Estimates based on the figures you entered. Pipeline = qualified leads × average deal size. Won revenue applies your win rate. Doesn't include soft value like brand lift or retention.
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Using this calculator
What counts as a qualified lead?
A contact from the event that sales agreed is worth pursuing — a booked meeting, a demo request, or an opportunity created in your CRM. Use the number your sales team would actually accept, not raw scans.
Should I include soft ROI like brand and retention?
This calculator focuses on pipeline you can defend to finance. Brand lift, customer retention and partner value are real but harder to attribute — note them separately when you present.
Where do I get a realistic win rate?
Ask sales for the historical close rate on event-sourced opportunities. If you have no baseline, 15–25% is a common planning range for warm event leads.
This tool gives planning estimates, not financial advice or guaranteed outcomes. Want help hitting these numbers with a well-run Cvent program? Talk to us.