Event ROI Calculator
Turn your event into a number leadership understands. Enter a few figures and get projected pipeline, won revenue and return on investment — instantly.
Your event
Adjust any field — the numbers update as you type.
Estimates based on the figures you entered. Pipeline = qualified leads × average deal size. Won revenue applies your win rate. Doesn't include soft value like brand lift or retention.
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Using this calculator
What counts as a qualified lead?
A contact from the event that sales agreed is worth pursuing — a booked meeting, a demo request, or an opportunity created in your CRM. Use the number your sales team would actually accept, not raw scans.
Should I include soft ROI like brand and retention?
This calculator focuses on pipeline you can defend to finance. Brand lift, customer retention and partner value are real but harder to attribute — note them separately when you present.
Where do I get a realistic win rate?
Ask sales for the historical close rate on event-sourced opportunities. If you have no baseline, 15–25% is a common planning range for warm event leads.
This tool gives planning estimates, not financial advice or guaranteed outcomes. Want the reporting behind these numbers built into Cvent? See Cvent reporting and dashboards or talk to us.